Software to plan, execute and reuse market research in innovation, marketing and sales decisions
Run a high quality research organization from planning to execution
Are you running a research organization across multiple locations? Learn how the best research teams use our software to standardize processes and focus on the only thing that matters – insights for the business.
Answer “What do we know about…?“ questions with one click
Do you waste too much time searching for answers to business questions from all your past research? Learn how the best researchers use our software to get straight to the answers without opening and reading hundreds of pages.
Learn from the past and build knowledge the business loves to use
Are you building knowledge to make better decisions every day? Learn how the best research teams use our software to consolidate findings from multiple studies into practical do’s and don’ts.
Systematically deliver consumer centred innovations
Do you constantly need innovation in your category? Learn how the best innovators use our software to change gears from “make and sell” to “sense and respond” to generate winning new product concepts, time and again.
Plan marketing mix that changes behavior
Are your marketing plans truly based on everything you know about the brand, consumer and market? Learn how the best marketers use our software to make situation assessments and plan actions that change behavior – with measurable results.
Perform excellent in-store execution
You have great innovations and great brands. How do you make sure you don’t lose it all at the POS when shoppers select? Learn how the best trade marketers use our software for perfect in-store execution to drive sales.
We serve consumer focused companies in CPG, Retail, Pharma, Durables, Banking, Telecom and Automotive
Companies invest millions in market research to understand consumers and monitor business performance. But reuse of past research and systematic knowledge building is rare.
Market Logic is changing the way companies build consumer understanding and use it in innovation, marketing and sales. It’s the platform for the CMO and VP Insights to truly become a consumer centric organization.
Walk around our office and you'll see an open multi-cultural environment, where co-workers talk passionately about how to transform innovation, marketing and sales. Every Market Logicer believes that market research should be more effective, and that software can make market research easier to manage and far more powerful.